Focuses upon the importance of achieving results by influencing others. It teaches the important skill of first being aware of one's own influence style, before attempting to persuade others. Philip Atkinson outlines a simple model for the quick assessment of influencing other people, highlights their personal preferences and dislikes, and suggests positive approaches to win the support of others to your proposals. Philip's communication model focuses upon two major traits, how people use POWER and EMOTIONS in influencing others. He identifies the REGULATOR, the VISIONARY, the ANALYST and the HELPER and explains how to influence each of these types.
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