Communications Strategy: From Reputation Management to Copywriting
The effectiveness of introducing change is funadamentally assessed by how effectively we communicate the message to our core audience. This can include our customers or those who consume our servicestaff, business partners in joint ventures, our suppliers, core stakeholders, and shareholders.
Communication is "what is received by your audienmce rather than what we send". For this reason we have to ensure that we control the intent, the content and thrust of the message itself and the impact it will have on the audience, whoever and whatever they are. We have to ensure that their is a 'synch' between out communications strategy, tone of our communications, the appropriateness of the mdeia we use as well as feedback mechanisms on the effectiveness of our communication.
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