How to become a Change Master: Real World Strategies for Achieving Change

A core competency for any business is the ability to manage change without resorting to recruiting expensive consultants and trainers. The average organisation could benefit substantially by training their middle managers (who work across processes and functional silos) with the ability to implement change. Details of the approaches and strategies available are outlined in Philip Atkinson's new book "How to Become a Change Master: Real World Strategies for Achieving Change" - to be published by Spiro Press, Autumn 2003.

Change is one of the most important issues business has to face. Yet, change initiatives whether large or small, global or local - frequently end in failure. Too often, relying on expensive external consultants business has failed to develop its own people to initiate, support and drive through ongoing change.

Based on real life experience rather than theory, practicalities not prescriptions, this ground breaking book helps you to unederstand change and develop the skills and strategies to make it a reality within your own organisation.

Candid and pragmatic in approach, and illustrated with real life examples and case studies, key contents include:

• The life-cycle of change
• The threats of not changing
• Working with difficult clients and sponsors
• Driving the change agenda
• Mastering Psychological Contracting
• Why change fails
• Assessing company culture and readiness for change
• Deciding the focus of change and outcomes
• The core stages, activities and issues in driving change
• Implementing chnage across boundadries